Harbor Brand Guidelines

Resources for presenting the Harbor brand consistently and professionally.

Harbor Logo

When to use what version?

Harbor “By Luxer One”

Preferred

The first time the logo is used or the most prominent use of the logo, use the Harbor By Luxer One ® logo.

Registration Mark ®

The trademark version of the logo should occur at least once for either the first or largest instance of the logo. It is not necessary to mark every occurrence of the logo with a trademark symbol.

Vertical Logo

If space dictates, use the vertical version. The horizontal version is preferred though.

H Logo Mark

If space is limited, use the H logo mark. Examples include app icon, social media avatars, or on small promotional items like pens or buttons.

Vertical Logo

If space dictates, use the vertical version. The horizontal version is preferred though.

H Logo Mark

If space is limited, use the H logo mark. Examples include app icon, social media avatars, or on small promotional items like pens or buttons.

Logo

Spacing

The logo and the icon’s exclusion zone is equal to the height of the “H” icon all around.

Logo

Minimum Size

Harbor logos should not be smaller than 1.5” for legibility.

Harbor Logo

Dont’s

Do not create your own hexagon.

Do not produce the Harbor brand mark in any color other than presented here.

Do not use the harbor hex H without the Harbor brand registration

Do not replace by Luxer One with other brands

Do not use Harbor as an endorsor for your brand

Harbor By Luxer One ®

Logo Horizontal

Registration Mark ®

The registered trademark symbol (®) indicates registration approved by the USPTO.

Frequency of Use

It is not necessary to mark every occurrence of the logo with a trademark symbol, doing so may create unnecessary visual clutter. At a minimum, the trademark version of the logo should occur at least once on materials either the first time the logo is used or with the most prominent use of the logo.